Old Spice analysis

The use of the text is a lie to get the customers to be intrigued in the product. So it is more of a joke, to persuade the audience using humour. This is as the target audience is a younger audience. This poster advert attracts youth due to the way they have advertised the perfume on a beach saying its from the Bahamas making the audience think they will smell that fresh smell of the beach and nature. They've also used a range of many different photos in bright colours which stands out making your eyes drawn to the poster as it looks interesting. Therefore this makes more people engage with the poster meaning more people may invest further into looking more at their product.                        

Preliminary Production Evaluation (Moving Image).

When evaluating the shot 'where a short skirt if you're a man', the location in the original is against a simple white background, therefore we tried to recreate this by using our white room facility to make an accurate background. Although the background isn't spot on, we tried our hardest to get it similar. The camera shot is a wide shot, so we made sure our camera was set up to copy this shot and make sure it is the same as the original clip. I think we did well in the accuracy of the camera shot as it is almost identical to the original. We have edited it so the video is cropped down to the original video length to ensure it matches the original and is in time with the background sound. The lighting in the original clip is quite a natural light as though it is just coming from an outside window, therefore we didn't have our spotlights on fully otherwise it would have been too bright, although if we were to do it again we could make our clip even darker so it blends in with the original clip. For mise en scene, we managed too get a similar poster to hold copying the exact words making it identical. However although we managed to get a man in a short skirt we should have focussed on getting the same colour skirt and in our video he is wearing trousers and in the original he isn't.

Three point lighting

Photo 1: DSLR                                                    


Photo 2: Film camera                                                
















These two photos are identical photos but taken with different types of cameras. This shows the difference in quality of each camera. The first difference that is noticeable, it the colour of the two photos. The photo taken with the DSLR is a much more clear and white colour with a cold tone, whereas the the photo taken with the film camera has gone more yellow colour with a warm tone. The overall quality of the first photo is better