At the beginning of the video clip the director used an ariel shot, showing the audience the birds eye view of the office the clip is set at in New York. This helps set the scene for the audience so that they understand the setting of the clip. Throughout the 5 minute clip, the director of Mad Men used many different camera techniques. This is proved later in the clip when he uses a tracking shot. This shot is effective due to it making the setting, in this purpose the office look very busy as the camera followed the characters. Another technique used is the point of view shot, this was used when the two female characters where having a conversation. This was used to help the audience understand the conversation from both perspectives.
Mise En Scene:
In the ariel shot at the beginning of the clip one of the first features seen is the old-fashioned cars and stereotypical NYC yellow cabs. This instantly gives the audience an inside perspective of what era the video is set in. This is used by the director as it may help the audience understand the clip better due to it being suited for a particular audience. Another feature used is that when shown the office, you see the characters smoking in-doors. This also shows us what time it is set in as smoking in public places is now illegal.
Also showing era is the clothing worn and hairstyle by the main characters. This is all very old-fashioned and not up to date. The director would have done this to maintain the aspect of the era it is set in.
Sound:
Throughout the clip there is diegetic sound, this is often shown by the use of dialogue. Dialogue makes the clip interesting and helps the audience understand what is going on. Also this gives the understanding of what is happening between characters.
Also used is non diegetic sound. This is shown by the use of 1960's music being played in the background. This may help add more flow to the clip Mad Men and make it more interesting, perhaps also showing the mood. In addition to this, the music also shows the era once again of the clip as the director has used music from the 1960's.
Editing:
The editor used the shot reverse shot technique in Mad Men. This is useful as as in Mad Men they are in an office environment and it allows the audience to engage within the conversation with the two characters whilst also creating visual interest for the audience by adding creativity to the filming.
In the ariel shot at the beginning of the clip one of the first features seen is the old-fashioned cars and stereotypical NYC yellow cabs. This instantly gives the audience an inside perspective of what era the video is set in. This is used by the director as it may help the audience understand the clip better due to it being suited for a particular audience. Another feature used is that when shown the office, you see the characters smoking in-doors. This also shows us what time it is set in as smoking in public places is now illegal.
Also showing era is the clothing worn and hairstyle by the main characters. This is all very old-fashioned and not up to date. The director would have done this to maintain the aspect of the era it is set in.
Sound:
Throughout the clip there is diegetic sound, this is often shown by the use of dialogue. Dialogue makes the clip interesting and helps the audience understand what is going on. Also this gives the understanding of what is happening between characters.
Also used is non diegetic sound. This is shown by the use of 1960's music being played in the background. This may help add more flow to the clip Mad Men and make it more interesting, perhaps also showing the mood. In addition to this, the music also shows the era once again of the clip as the director has used music from the 1960's.
Editing:
The editor used the shot reverse shot technique in Mad Men. This is useful as as in Mad Men they are in an office environment and it allows the audience to engage within the conversation with the two characters whilst also creating visual interest for the audience by adding creativity to the filming.
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