Analysing Lucozade's Advertisement

They have used font and layout to engage the audience by the font being in bold capital letters an very simple so is easy to read and eye-catching. It is also in blue with a yellow outline this stands out as yellow is a very bright colour versus blue which is fairly dark. The colour blue may represent water which could be suggesting that the drink is very refreshing, whereas the colour yellow may represent the sun which gives energy, therefore giving connotations of energy and how the drink is an energy drink. Also with the font being very large the writing is split onto three lines, this makes it engage the audience more as it takes up a lot of the poster therefore is very visible.
The angle of the camera shot engages the audience as it is a close head shot of Gareth Bale and very detailed. This engages the audience because it is very serious meaning he is very determined and focused, showing that the drink will make you concentrated and ready to play football. It is also very clear which makes it quite in your face. It also takes up the other half of the screen to the words, therefore the poster isn't very busy making the audiences eye easily see the two aspects of the poster.

'In a different league' contributes to the meaning of the lucozade advertisement poster as it suggests that when you drink a lucozade it makes your performance a 'different league', therefore persuading the audience to buy their drink as its suggesting you'll be better at your sport. It may also give connotations that the drink is in a 'different league' to other drinks, so making the audience wanting to buy it as the are explaining it to be so good so they would want to see if its really as good as they're saying. The word 'league' may also related to football as you have football leagues, which also relates back to sport.
The direction given by the photographer to Gareth Bale in the image, may be to look serious an keep a straight face to reenforce the idea of the Lucozade drink making you focus and concentrated.

They have used a medium tone lighting on Gareth Bale with a bright background. They have probably used heat on his as well to make him sweat, an with a bright light on him this shows the sweat on him. They have one this because it shows that he is working hard and the energy drink is giving him energy and making him concentrate an energised.