How the political context in which newspapers are produced, influences their ownership and regulation

1. Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press?

We personally feel that the free press has both positives and negatives and therefor shouldn't be totally self regulated the invasion of privacy of those in the public eye is becoming more common. Which reporters taking stories to far and gaining private information this is happening due to the demand that the audience and readers give, responding well to stories that seem more exclusive. However, i feel that when a scoop isn't in the public interest then it should be required as required as reporters for newspapers are gaining both unwanted information and information which is to invasive.

The concept of "press freedom`' has political significants as newspapers are able to support any political ideology, printing stories hatching this ideology. due to this, even though the government has little say or control of the press, politics remains one of the most covered stories. This relationship between press freedom and its political significants helps to represents the democratic society in Britain; allowing readers to choose which ideology they may follow, without any regulation again them. Just as everyone is aloud an opinion is allowed when voting with the majority gaining power.

We personally feel that the government should oversee what is covered within the press.

2. How are newspapers regulated and why do you think this is necessary? Can you refer to an academic idea we have studied in class? 


The main organisations that regulate newspapers consist of: Editor's code of practice, Press Complaints Commission (PCC), and the Independent Press Standards Organisation (IPSO). This is necessary so that newspaper companies are protected by these organisations so that stories are checked to make sure there is no obligation to those stories which could harm the company involved if there was a problem with story coverage.


3. What examples of editorialised content would not fit 'impartial' television news (e.g. social or political opinion) from The Guardian and The Daily Mail print or online editions.

Editorialised content means that its not advertising based in the act that they pursue direct sales intensions. This is the reason in which customers purchase or subscribe to these news outlets. News outlets of this type manipulate and distorts news values in order to broadcast impartial judgments of peoples beliefs and what they want to hear.

4. What examples of ownership models, e.g. The Guardian’s trust ownership and The Daily Mail’s proprietor model, could show the opportunities offered by the latter model for control by ‘press barons’.


Ownership models like the Daily mail’s proprietor model offer a prime example of how media can be controlled to influence public political views. Press barons like Rupert Murdoch, who controls most UK tabloids, can be seen to share his political opinions in each of his newspapers; this allows for an unfair opinion to be shared with the UK. 


5. How much power does the press have to shape political debate, e.g. the influence of proprietors on politicians to support policies promoting cross-media ownership or holding back from regulation. 


The press can develop power through ownership of newspapers which consequently can shape political stances due to their ideologues and therefore political debate through the widespread circulation which has the power to influence politicians in their debates. The owners of newspapers can influence the editorial stance of a newspaper. Newspapers will also attempt to influence how the public vote in elections. It is important that newspapers stick to a code of conduct or rules set out by independent organisations in order to avoid this. If one large business or one singular man owns a company their ideologies can filter down into the papers. This relates to Hesmondhalgh's theory on cultural industries as DMGT (owner of the Daily Mail) also owns multiple other companies as shown above. This therefore shows the integration and conglomeration of cultural industries which follows the normal capitalist patterns seen in Hesmondhalgh's theory.


6. Explain the political affiliations of the two newspapers, e.g. The Daily Mail as a right wing newspaper is partly defined by its support for the Conservative party, The Guardian as a centre-left newspaper is partly defined by its support for Labour or the Liberal Democrats, and how this is clear from an example you have studied.


To begin with, the daily mail is a clear right wing(capitalist) newspaper, which evidently portrays these views through its conservative stories and layout.The daily mail always tends to have a focus on money and prices in modern life- even when not especially relevant to the story. The mail does this because of its political affiliation, due to the wealthy being interested in the price of things. Another point, is that the mail favours right wing people and the wealthy, which is clearly shown in their bias to some stories. An example of this, was the paradise papers coverage, which involved the queen being under fire for not paying taxes and also for the elites dodging tax. In this, the mail back up the queen and made it as if those lesser off were wrong and the queen was simply a victim. In contrast to the mail, we see the guardian adopts the left wing (socialist) ideologies because of its support for labour . The guardian is very much a hard newspaper and so what it conveys tends to be less biased and more factual. Despite this though, there is a slight lean in what it has written towards the socialist side of things and so the rich tend to look worse. Interestingly, the guardian also says a lot about tax at the minute, though what it says is how rich rich should really help the poor and so they should be taxed a greater amount.

Ok Go: Representation in music video

1. HOW ARE OK GO REPRESENTING THEMSELVES?
They are making themselves original and different so that they stand out from other artists, therefore people will be interested in their music video. 
2.WHAT MEDIA LANGUAGE IS PRESENT IN ALL THREE MUSIC VIDEOS GIVING THEM A UNIQUE IDENTITY? THINK ABOUT THE SIMILARITIES BETWEEN EACH VIDEO.
3. WHY DO YOU THINK THEY HAVE ADOPTED THIS REPRESENTATION? 

Amnesty international poster

Analysing Shelter's Poster

• How have they used their actors in their images?

They used their actors to look motionless and have no expression to look straight into the camera making it look like they are looking at you (the audience), this will make people want to stop and read more about it to see what they are advertising. 
How have they directed their facial expression?

The actors look worried or in shock as they don't really have a facial expression, they are just looking face first into the camera looking at the audience like they need you help.

• How have they been lit?

There is soft lighting used to make their faces clearer so you can see their expression, it also make the background black emphasising their faces. 

• How has Shelter used layout to convey their message?

Shelter used layout to convey their message by using three different people who look like they are well off because it shows that it can happen to anyone, anyone can lose their home and be put out on the streets at any time. They put their faces next to each other to show how they are all together and in the same situation. 

• How has the use of font contributed to the message?

They used big bold red lettering over their faces to show what they are thinking but they make it faded a bit so you can still see their faces underneath, the writing reads 'BUT WHERE WILL WE LIVE', 'HE CAN'T DO THAT' and 'I CAN'T FACE IT', this will be shocking to some people as they might be going through a similar situation or might be lucky enough not to but want to help those in need, the writing along with the facial expressions will leave the audience worrying/ thinking about it and want to help. 

• How has the audience been communicated with? What do the messages mean?

The audience can communicate with the poster as some people in the need of Shelters aid might have thought or said what's written over there faces. The messages mean anyone who has thought that can be helped by Shelter as they might be in need of some help if they have been kicked out of their homes or have no where to live/ sleep.  

Analysing Lucozade's Advertisement

They have used font and layout to engage the audience by the font being in bold capital letters an very simple so is easy to read and eye-catching. It is also in blue with a yellow outline this stands out as yellow is a very bright colour versus blue which is fairly dark. The colour blue may represent water which could be suggesting that the drink is very refreshing, whereas the colour yellow may represent the sun which gives energy, therefore giving connotations of energy and how the drink is an energy drink. Also with the font being very large the writing is split onto three lines, this makes it engage the audience more as it takes up a lot of the poster therefore is very visible.
The angle of the camera shot engages the audience as it is a close head shot of Gareth Bale and very detailed. This engages the audience because it is very serious meaning he is very determined and focused, showing that the drink will make you concentrated and ready to play football. It is also very clear which makes it quite in your face. It also takes up the other half of the screen to the words, therefore the poster isn't very busy making the audiences eye easily see the two aspects of the poster.

'In a different league' contributes to the meaning of the lucozade advertisement poster as it suggests that when you drink a lucozade it makes your performance a 'different league', therefore persuading the audience to buy their drink as its suggesting you'll be better at your sport. It may also give connotations that the drink is in a 'different league' to other drinks, so making the audience wanting to buy it as the are explaining it to be so good so they would want to see if its really as good as they're saying. The word 'league' may also related to football as you have football leagues, which also relates back to sport.
The direction given by the photographer to Gareth Bale in the image, may be to look serious an keep a straight face to reenforce the idea of the Lucozade drink making you focus and concentrated.

They have used a medium tone lighting on Gareth Bale with a bright background. They have probably used heat on his as well to make him sweat, an with a bright light on him this shows the sweat on him. They have one this because it shows that he is working hard and the energy drink is giving him energy and making him concentrate an energised.

Case Study

The newspaper on the right is the daily mail which is a capitalist paper, this means that they are for the queen, therefore not being part of the scandal as she is the monarch and they like the idea of having a higher archy, which means that they would not want her to be shamed. However. this is the opposite of the guardian which is a socialist paper. Their aim will be to make the queen look like she only cares about herself and they will be saying that if she did know about the money that it could have gone to the NHS or could have gone to the poor. Nobody knows exactly what the queen was doing and they don't know if she was part of it or not. They are both contrasting each other because the daily mail is saying she is the victim and the guardian is saying she is the problem. This is a very controversial problem that starts a lot of arguments between politicians and members of the public. This is because she is widely regarded as being a national treasure and people don't want to believe that their leader would be doing this and for the people that don't like her would be able to us this as ammo to prove that they don't want capitalism.

Media Audience

The use of language confirms the readers viewpoints of the story because the newspaper is for the capitalist opinions that don't want their leader dragged into this. This is why they are making her sound like the victim, which would mean she would have been apart of this scandal because they respect her a lot.

Media Representation 

This article is significant for understanding reader appeal because it is showing that women can be successful from a young age and not just men. It is trying to show gender equality and just because someone is a female doesn't mean that they can't make a
..
s much money, or do as well as men. Also the doctor that is encouraging the diet plan is a female whereas her assistant is a male, this is counter stereotypical. The fact that the paper is enforcing women to diet, shows stereotype as it is the stereotypical view of a women to be slim, also saying 'party dress' shows the sexuality of the women referring to a 'dress' and what the appearance 'should' be like.


Media Language

The masthead- The Daily Mail
The headline- Queen dragged into £10M offshore tax news.
Articles- At the bottom of the page it features parts of the main article, this makes the reader want to read on if they start reading it.
Image- School girl
Adverts
Poppy- Respect, Remembrance Sunday.
Feature of another article with page numbers.

Media Industries

The political ideology of the newspaper is made clear as the queen is made to look like the victim "dragged" this is because The Daily Mail is a left wing paper. On the other hand The Guardian is a right wing paper as they want the queen to look like a dictator.

The Paradise Papers Story Coverage

On Monday 6th November, the main headlines covered leaked documents revealing the financial details of the super-rich. It outlined how many were allowed to keep money outside of the UK in order to avoid paying tax.
If tax is being paid, the struggling poor will not be receiving their benefits and the public services won't be getting funded.
The Guardian spent a number of days publishing a series of articles focusing on this 'Paradise Papers' story. The yellow colours linked all of these front covers together.
The Guardian has negative language an critical of the Queen, whereas The Daily Mail focuses on making the Queen look to victim.