Thursday 28 September 2017

The Daily Mail Vs The Guardian

The Daily Mail Vs The Guardian 
The Daily Mail is a conservative middle market British daily that was established to address the newly literate middle class that exploded in the late 19th century. The Daily Mail is currently owned by the General Trust.

The Guardian was founded in 1821 and is a British national daily newspaper. From its unpopular start in the 19th-century it is now one of the highest selling national daily newspapers in the United Kingdom. The Guardian was formally targeted to businesses and businessmen
It is difficult for newspapers to survive without taking a strong stance political in the UK market. Defining a political stance is one of the few ways to secure a niche audience in the turbulent ever changing print journalism world of the UK.
The Guardian consists of feature articles, columns, television and radio listings, and the ever-present crossword puzzle section. Since it changed from the Berliner format from the tabloid format, the Guardian now features a daily Sport section.

 The Guardian redesigned its format in 2005. Due to a recent decline in print journalism in the UK, the Guardian has downsized tremendously from its early days. It is now, as most media agencies, heavily depended on advertisements. This shows what other people think of what the guardian was posting. This forced them to change the way they produced the news 

Comparing headlines with The Daily Mail and The Guardian

Wednesday 27 September 2017

Stranger Things- Age analysis

How is the representation of age constructed in this clip?

Clip one:
In the first clip of Stranger things, there is a low angle shot used. This is where the mother is stood at the top of the stairs and the child is stood at the bottom and the camera is looking up from the bottom to the mother. This shows that there is more power in the mother. Therefore the audience has the perspective of the children as the camera will make you feel as if the mother is talking to you. This constructs the representation of age as it is showing the divide between the two generations. Another shot used is the extra long shot. This is shown towards the end of the first clip where all the children are on the bikes riding home. The camera is angled a far distance away from them so you can see the whole atmosphere and the children in a unite coming towards you. This may suggest that they are all very close friends and stay together. However it could be foreshadowing that something bad is going to happen as it all seems too normal. Also it builds suspense as it is night time and you can just see the lights on the bikes coming towards you.
Furthermore, at the start of the program there is non diegetic sound. Non diegetic sound is sound which does not have a source on-screen. In Stranger Things non diegetic sound is used to build interest and helps create the story. Other sound used is diegetic sound. This is dialogue. You hear dialogue between the characters and the boys playing at the beginning of the clip. The boys seemed very loud and excited in this section, this may help the audience understand what the relationship is like between the boys.
During the first clip you see the characters wearing old fashion clothes. This suggests the era of the program as it is set in the 80's. Also the type of housing and the way the scene is set shows typical 1980's America. Another feature of the 80's used is the old telephone on the wall and the boys riding their old bikes and the old cars shown in the clip.This is all part of nostalgic horror elements.

The type of editing used in the first clip of Stranger Things is the shot reverse shot. The type of editing used in the series is important as it can show cliff hangers and help keep the audience engaged to the program. Also without editing the episode wouldn't follow smoothly leading it to become confusing to the audience. As mentioned a type of editing used in this clip is shot reverse shot. Shot reverse shot is a film technique where one character is shown looking at another character and then the other character is shown looking back at the first character. The editor will have chosen to use this technique to keep the viewer engaged at make it seem as if the viewer is involved in the conversation with the characters. This is good to use as it keeps the audience interested whilst also making it easier to understand.





Tuesday 26 September 2017

The Political Landscape of Britain

Liberal Democrats

  • the term 'tory' was created by early supporters, as they saw themselves as monarchists and traditionalists
  • in the 18th century the Tories played a relatively small part in the UK's political choices though before the French Revolution, in 1770, the tory party came into more power, fighting to keep the traditions of Britain alive, whilst still supporting new opportunities.
  • the tory party became the Conservative Party in 1834 

Labour Party
  • after the first world war, the Labour Party elected their first MP's, though didn't become a minority party until 1924 
  • however this didn't last as a majority part was created in 1929, replacing the Conservative parties main rival, the Liberals 
  • from 1929 to 2010 the Conservative and Labour parties have been main rivals
  • then following the 2010 general election, for the first time in history a coalition government was formed as no majority was voted for
Conservative party 
  • in control of the exit of the European Union (Brexit)
  •  since the resignation of David Cameron, the party has moved to the right, as MP's moved to May's cabinet
  • this party is made up of local associates, keeping the traditional approach to politics
  • in May's first speech she made it clear that the conservative party were for 'one nation', looking after the 'ordinary people' and not just the rich - this could have easily been David Cameron making this same speech
UKIP
  • a sovereignist party wanting to leave the EU
  • does well with voters who have lost faith in the failures of the major parties
  • xenophobic approach to the EU
BNP 
  • extreme right-wing party
  • nationalist and xenophobic views
  • no members of parliament






Friday 15 September 2017

How is the representation of gender constructed in text?

Camera:
At the beginning of the video clip the director used an ariel shot, showing the audience the birds eye view of the office the clip is set at in New York. This helps set the scene for the audience so that they understand the setting of the clip. Throughout the 5 minute clip, the director of Mad Men used many different camera techniques. This is proved later in the clip when he uses a tracking shot. This shot is effective due to it making the setting, in this purpose the office look very busy as the camera followed the characters. Another technique used is the point of view shot, this was used when the two female characters where having a conversation. This was used to help the audience understand the conversation from both perspectives. 

Mise En Scene:
In the ariel shot at the beginning of the clip one of the first features seen is the old-fashioned cars and stereotypical NYC yellow cabs. This instantly gives the audience an inside perspective of what era the video is set in. This is used by the director as it may help the audience understand the clip better due to it being suited for a particular audience. Another feature used is that when shown the office, you see the characters smoking in-doors. This also shows us what time it is set in as smoking in public places is now illegal.
Also showing era is the clothing worn and hairstyle by the main characters. This is all very old-fashioned and not up to date. The director would have done this to maintain the aspect of the era it is set in.

Sound:
Throughout the clip there is diegetic sound, this is often shown by the use of dialogue. Dialogue makes the clip interesting and helps the audience understand what is going on. Also this gives the understanding of what is happening between characters.
Also used is non diegetic sound. This is shown by the use of 1960's music being played in the background. This may help add more flow to the clip Mad Men and make it more interesting, perhaps also showing the mood. In addition to this, the music also shows the era once again of the clip as the director has used music from the 1960's.

Editing:
The editor used the shot reverse shot technique in Mad Men. This is useful as as in Mad Men they are in an office environment and it allows the audience to engage within the conversation with the two characters whilst also creating visual interest for the audience by adding creativity to the filming.

Wednesday 6 September 2017

THE MALE GAZE

Taylor Swift
Related image

The music video is empowering because it is all about women being in control of men and the majority gender in the video is women. Also the women are dressed in bulletproof costumes showing that they are strong and powerful. This shows women are in control.
The video may be aimed at both male and female as it is showing the importance of being in control to women and encouraging them to be more dominant. Although it may also be aimed at the male gender as it may be showing them that women need more control in relationships and that they are not the 'stereotypical women'.

Justin Timberlake 
Image result for justin timberlake tunnel vision music video

This video is degrading to the female gender because the women are naked in the entirety of the video which is showing their sexuality, whereas the male in fully clothed. This makes the women look worthless and as though they are just there for the male entertainment/pleasure. Therefore this is showing the 'stereotypical women'. The women are not in control at all and are shown as just a prop to the men.
This video may be aimed at men because its all about how they are viewing women and being entertained by the female body.

Rihanna

Image result for rihanna pour it up music video
This music video is empowering to women as it is empowering the female body as it is a sexual video yet no males are in the video, so its almost as if the females are doing it for themselves not for men, so the opposite to the 'stereotypical women'. Women are in control as similar to the Taylor Swift video there is a majority in the ratio of women to men. Also they are using their sexuality to embrace their women culture.
This video may be aimed at women because it is showing that women can use their body from themselves not just for men.
















Monday 4 September 2017

Top 10 TV drama's

1. Gossip Girl (Netflix) Gossip girl follows the lives of privileged teenagers on the upper east side.
2. Prison Break (Fox) Prison break follows a man, Michael Scofield, on his mission to break his brother out of prison.
3. Skins (Netflix) Skins is a British TV drama that follows the lives of a group of teenagers in Bristol through their two year of sixth form.
4. Broadchurch (ITV) Broachchurch is about a search for a boy's murderer.
5. Narcos (Netflix) Narcos is real life stories of drug kingpins of the late 80's.
6. Breaking Bad (Netflix) Breaking bad is about a chemistry teacher desperate for money to treat his wife's illness so turns his lab into a meth lab on wheels.
7. Stanger things (Netflix) In Stranger things a women son goes missing and she does an investigation on it and on the way they unravel a series of extraordinary mysteries.
8. Power (ITV) A married man who is part of the biggest illegal drug network, but also owns a nightclub, yet struggles to balance the two lives.
9. American Horror story (Netflix) Each season is a self-contained miniseries, following a different set of characters.
10. Gavin and Stacey (BBC) Stacey and her family live in Barry Island whilst Gavin and his lives in Essex. They meet on a blind date and everything changes rapidly from then onwards.

Mail online

How teenagers are presented by the mail online.


This article is all about teenagers being stressed about how difficult and 'impossible' their GCSE questions were and how they 'couldn't possibly have prepared for the exam questions'. The image in this article could suggest that our generation are addicted to social media as it is showing a screenshot of a tweet a student has posted.

"Among many across the country who were dumbfounded by the bizarre question in their biology GCSE exam." This could represent teenagers as being superior to the exam board. As it is showing that they know the exam criteria better as they could be making excuses for the exam being so hard.





This article is the Daily Mail's opinion on how 'teenagers should never get drunk'. This is due to the fact that excessive booze thins developing brains and may increase their risk of alcoholism. In this image teenagers are represented as being careless and drunk as the image shows a girl potentially passed out with a bottle of Vodka in her hands. This may be seen as a false representation of teenagers drinking alcohol as not all teenagers may drink in this intensity. 





These teenagers are presented as stereotypical as their is a single white female and two black males. Also that Daily Mail has used 'mug' shots of the teenagers gives of bad impressions to the reader. The mail used phrases such as "punishable by death penalty" this shows that they committed a serious crime giving off bad connotations.




A gang of 18 teenage thugs terrorised the owners of a canal boat. These teenagers are presented as stereotypical teenagers as they are in hoods  and
tracksuits, this is a stereotypical look of a 'gang'. Members of the public therefore may be threatened by these teenagers due to their appearance and societies representation of them through stereotypes.












This article is all about how teenagers come to school high on drugs. This photo shows the the daily mail has represented the teenagers as on pills due to this photo, whereas the drugs may not have been so bad. Also showing the male in the photo picking up the illegal drug from another male in a hood. This is a stereotypical view. Because most 'drug addicts' are represented in 'gangs' which wear hoods, this is a view made from society.





Old Spice analysis

The use of the text is a lie to get the customers to be intrigued in the product. So it is more of a joke, to persuade the audience using ...