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Old Spice analysis
The use of the text is a lie to get the customers to be intrigued in the product. So it is more of a joke, to persuade the audience using ...
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The Daily Mail Vs The Guardian The Daily Mail is a conservative middle market British daily that was established to address the newly lite...
WWW: Good choice of images, clear focus on the clothing with the full body shot in the second poster however the first poster is taken with an ariel shot so the clothing is only viewed from above.
ReplyDeleteEBI: Take clearer shots and try to focus on better lighting along with clear focus on the clothing
- Whilst the location is much better in terms of a link with ethical fashion, the darkness of the day makes the image look candid and unplanned.
ReplyDelete- Because the clothes are black they seem lost in the darkness.
- Remember to position the model using the full frame and ensuring that it is clear that you are an ethical clothes company.
- Make sure your model is looking down the lens of the camera to grab the audience's attention as they would be walking down a highstreet.
WWW: The full body image shows off the fashion item and logo suits the poster.
ReplyDeleteEBI: If it was taken with natural lighting so that people are able to identify the clothes more clearly and the model was looking at the camera.