Amnesty international poster

Analysing Shelter's Poster

• How have they used their actors in their images?

They used their actors to look motionless and have no expression to look straight into the camera making it look like they are looking at you (the audience), this will make people want to stop and read more about it to see what they are advertising. 
How have they directed their facial expression?

The actors look worried or in shock as they don't really have a facial expression, they are just looking face first into the camera looking at the audience like they need you help.

• How have they been lit?

There is soft lighting used to make their faces clearer so you can see their expression, it also make the background black emphasising their faces. 

• How has Shelter used layout to convey their message?

Shelter used layout to convey their message by using three different people who look like they are well off because it shows that it can happen to anyone, anyone can lose their home and be put out on the streets at any time. They put their faces next to each other to show how they are all together and in the same situation. 

• How has the use of font contributed to the message?

They used big bold red lettering over their faces to show what they are thinking but they make it faded a bit so you can still see their faces underneath, the writing reads 'BUT WHERE WILL WE LIVE', 'HE CAN'T DO THAT' and 'I CAN'T FACE IT', this will be shocking to some people as they might be going through a similar situation or might be lucky enough not to but want to help those in need, the writing along with the facial expressions will leave the audience worrying/ thinking about it and want to help. 

• How has the audience been communicated with? What do the messages mean?

The audience can communicate with the poster as some people in the need of Shelters aid might have thought or said what's written over there faces. The messages mean anyone who has thought that can be helped by Shelter as they might be in need of some help if they have been kicked out of their homes or have no where to live/ sleep.  

Analysing Lucozade's Advertisement

They have used font and layout to engage the audience by the font being in bold capital letters an very simple so is easy to read and eye-catching. It is also in blue with a yellow outline this stands out as yellow is a very bright colour versus blue which is fairly dark. The colour blue may represent water which could be suggesting that the drink is very refreshing, whereas the colour yellow may represent the sun which gives energy, therefore giving connotations of energy and how the drink is an energy drink. Also with the font being very large the writing is split onto three lines, this makes it engage the audience more as it takes up a lot of the poster therefore is very visible.
The angle of the camera shot engages the audience as it is a close head shot of Gareth Bale and very detailed. This engages the audience because it is very serious meaning he is very determined and focused, showing that the drink will make you concentrated and ready to play football. It is also very clear which makes it quite in your face. It also takes up the other half of the screen to the words, therefore the poster isn't very busy making the audiences eye easily see the two aspects of the poster.

'In a different league' contributes to the meaning of the lucozade advertisement poster as it suggests that when you drink a lucozade it makes your performance a 'different league', therefore persuading the audience to buy their drink as its suggesting you'll be better at your sport. It may also give connotations that the drink is in a 'different league' to other drinks, so making the audience wanting to buy it as the are explaining it to be so good so they would want to see if its really as good as they're saying. The word 'league' may also related to football as you have football leagues, which also relates back to sport.
The direction given by the photographer to Gareth Bale in the image, may be to look serious an keep a straight face to reenforce the idea of the Lucozade drink making you focus and concentrated.

They have used a medium tone lighting on Gareth Bale with a bright background. They have probably used heat on his as well to make him sweat, an with a bright light on him this shows the sweat on him. They have one this because it shows that he is working hard and the energy drink is giving him energy and making him concentrate an energised.

Case Study

The newspaper on the right is the daily mail which is a capitalist paper, this means that they are for the queen, therefore not being part of the scandal as she is the monarch and they like the idea of having a higher archy, which means that they would not want her to be shamed. However. this is the opposite of the guardian which is a socialist paper. Their aim will be to make the queen look like she only cares about herself and they will be saying that if she did know about the money that it could have gone to the NHS or could have gone to the poor. Nobody knows exactly what the queen was doing and they don't know if she was part of it or not. They are both contrasting each other because the daily mail is saying she is the victim and the guardian is saying she is the problem. This is a very controversial problem that starts a lot of arguments between politicians and members of the public. This is because she is widely regarded as being a national treasure and people don't want to believe that their leader would be doing this and for the people that don't like her would be able to us this as ammo to prove that they don't want capitalism.

Media Audience

The use of language confirms the readers viewpoints of the story because the newspaper is for the capitalist opinions that don't want their leader dragged into this. This is why they are making her sound like the victim, which would mean she would have been apart of this scandal because they respect her a lot.

Media Representation 

This article is significant for understanding reader appeal because it is showing that women can be successful from a young age and not just men. It is trying to show gender equality and just because someone is a female doesn't mean that they can't make a
..
s much money, or do as well as men. Also the doctor that is encouraging the diet plan is a female whereas her assistant is a male, this is counter stereotypical. The fact that the paper is enforcing women to diet, shows stereotype as it is the stereotypical view of a women to be slim, also saying 'party dress' shows the sexuality of the women referring to a 'dress' and what the appearance 'should' be like.


Media Language

The masthead- The Daily Mail
The headline- Queen dragged into £10M offshore tax news.
Articles- At the bottom of the page it features parts of the main article, this makes the reader want to read on if they start reading it.
Image- School girl
Adverts
Poppy- Respect, Remembrance Sunday.
Feature of another article with page numbers.

Media Industries

The political ideology of the newspaper is made clear as the queen is made to look like the victim "dragged" this is because The Daily Mail is a left wing paper. On the other hand The Guardian is a right wing paper as they want the queen to look like a dictator.

The Paradise Papers Story Coverage

On Monday 6th November, the main headlines covered leaked documents revealing the financial details of the super-rich. It outlined how many were allowed to keep money outside of the UK in order to avoid paying tax.
If tax is being paid, the struggling poor will not be receiving their benefits and the public services won't be getting funded.
The Guardian spent a number of days publishing a series of articles focusing on this 'Paradise Papers' story. The yellow colours linked all of these front covers together.
The Guardian has negative language an critical of the Queen, whereas The Daily Mail focuses on making the Queen look to victim.

Advertising: Old Spice Analysis

This advertisement appeals to the female gender. This is shown as the guy on the poster is insinuating that you want your man to smell like him.

The fact the man is on a horse engages the audience as it is strange and he is holding the aftershave. Also the catch phrase engages the audience as it is in a different colour and stands out to the background.

The product is featured by the man holding it in his hands and he is in a masculine position showing that he is a 'man' because he wears that aftershave.

All of the parts of the poster campaign work together to sell the product due to the man holding the aftershave looks very strong and manly, due to being muscular. Therefore the phrase 'smell like a man, man' is intimidating to other men as its almost saying that they don't smell like a man.

The Big Issue Essay Question

Intertextuality is the relationship between texts.
The Big Issue uses Intertextuality on the cover that is talking about Brexit. The cover shows four politicians: Nicola Sturgeon, David Cameron, Boris Johnson and Nigel Farage, their heads are placed on top of the famous Swedish pop group Abba. This will refer more to an older audience as the group was mainly popular from 1974-1982 so their younger readers won't necessarily understand this as much as the older generation would. They use the Intertextuality as everything they say links to the name or lyrics of one of Abba's songs, for example the cover title reads 'The Winner Takes It All' which is a reference to an Abba song. In addition to this, another way intertextuality is used is David Cameron saying 'Knowing me, knowing EU' this would be funny as it's a pun of one of Abba's songs called 'Knowing me Knowing you' so although this pun is smart and funny it is only relevant to those who know Abba and their music.The speech bubbles used not only references an Abba song, it also refers to what each politician wants to do, for example Nigel Farage wants to leave the EU so he is saying 'Take a chan-chance' which it meaning that he wants people to trust him and vote to leave the EU. Whereas David Cameron is saying 'Knowing me, knowing EU' this is saying he thinks we should say in the EU as he knows our best interests. Boris Johnson is saying 'This time we're through' this is referencing to the fact that Britain left the EU, and for Nicola Sturgeon they added her saying 'Breaking up is never easy! I know' this is referring that she knows that it won't be so easy to leave the EU and will be more difficult than thought.  

Massive Attack: Research

Massive Attack are an English trip hop group formed in 1988 in Bristol, consisting of Robert "3D" Del Naja, Grant "Daddy G" Marshall and formerly Andy "Mushroom" Vowles ("Mush"). 

Their debut album Blue Lines was released in 1991, with the single "Unfinished Sympathy" reaching the charts and later being voted the 63rd greatest song of all time in a poll by NME.

Baillie Walsh is a British music video and film director. He is best known for writing and directing the film Flashbacks of a Fool (2008) starring Daniel Craig, Eve, Harry Eden, and Felicity Jones.

Walsh has directed music videos for clients such as Boy George, Massive Attack, New Order, Kylie Minogue and Oasis.

Street Culture is a Cultural aspect of the streets in cities and towns where you find the youth expressing the creativity they have instilled within them. Popular styles of urban centres. ... It is the creative forces in the city.

Post punk is a style of rock music inspired by punk but less aggressive in performance and musically more experimental.