This advertisement appeals to the female gender. This is shown as the guy on the poster is insinuating that you want your man to smell like him.
The fact the man is on a horse engages the audience as it is strange and he is holding the aftershave. Also the catch phrase engages the audience as it is in a different colour and stands out to the background.
The product is featured by the man holding it in his hands and he is in a masculine position showing that he is a 'man' because he wears that aftershave.
All of the parts of the poster campaign work together to sell the product due to the man holding the aftershave looks very strong and manly, due to being muscular. Therefore the phrase 'smell like a man, man' is intimidating to other men as its almost saying that they don't smell like a man.
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