The Big Issue Essay Question

Intertextuality is the relationship between texts.
The Big Issue uses Intertextuality on the cover that is talking about Brexit. The cover shows four politicians: Nicola Sturgeon, David Cameron, Boris Johnson and Nigel Farage, their heads are placed on top of the famous Swedish pop group Abba. This will refer more to an older audience as the group was mainly popular from 1974-1982 so their younger readers won't necessarily understand this as much as the older generation would. They use the Intertextuality as everything they say links to the name or lyrics of one of Abba's songs, for example the cover title reads 'The Winner Takes It All' which is a reference to an Abba song. In addition to this, another way intertextuality is used is David Cameron saying 'Knowing me, knowing EU' this would be funny as it's a pun of one of Abba's songs called 'Knowing me Knowing you' so although this pun is smart and funny it is only relevant to those who know Abba and their music.The speech bubbles used not only references an Abba song, it also refers to what each politician wants to do, for example Nigel Farage wants to leave the EU so he is saying 'Take a chan-chance' which it meaning that he wants people to trust him and vote to leave the EU. Whereas David Cameron is saying 'Knowing me, knowing EU' this is saying he thinks we should say in the EU as he knows our best interests. Boris Johnson is saying 'This time we're through' this is referencing to the fact that Britain left the EU, and for Nicola Sturgeon they added her saying 'Breaking up is never easy! I know' this is referring that she knows that it won't be so easy to leave the EU and will be more difficult than thought.